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Class 34 trademark for tobacco and vaping

Short answer

Class 34 covers tobacco and tobacco substitutes, cigarettes, electronic cigarettes and their liquids, smokers' articles and matches. You file in class 34 when you sell these goods under your brand; most offices charge an official fee per class.

Online seller packing branded products in a small warehouse

Typical goods in class 34

  • tobacco
  • e-cigarettes
  • smokers articles

Official class heading, Nice Classification 12th edition

Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' articles; matches.

Often filed in class 34 by mistake

Filing in the wrong class leaves your real products unprotected and still costs the class fee. These belong elsewhere.

Goods or servicesCorrect class
Retail of smoking products Class 35
Medical nicotine products Class 5

Typical conflicts for class 34 marks

Vaping and tobacco marks meet retail services in class 35. Advertising rules for tobacco products also apply in many countries.

An office compares your mark with earlier marks for identical and related goods or services, not only within the same class. Run a trademark availability search to see the closest marks in class 34 and its neighbours, or order a clearance search before a launch.

Frequently asked questions

What does class 34 cover?
Class 34 covers tobacco and tobacco substitutes, cigarettes, electronic cigarettes and their liquids, smokers' articles and matches.
Which classes are related to class 34?
Offices often treat class 35 (advertising, business and retail) as related. Vaping and tobacco marks meet retail services in class 35. Advertising rules for tobacco products also apply in many countries.
How much does it cost to add class 34 to an application?
As of 2026 the USPTO charges 350 USD per class, the EUIPO includes the first class in its 850 EUR basic fee and charges 50 EUR for a second class and 150 EUR for each further class, and the UK IPO charges 50 GBP for each class after the first. Fees are paid to the office.
What does not belong in class 34?
For retail of smoking products, use class 35. For medical nicotine products, use class 5.

General information based on the Nice Classification, 12th edition, as of 2026. Offices decide the class of each item; this is not legal advice.

Check your name in class 34

Type the name, pick where you sell and what you sell. You get a registration likelihood, the closest conflicts with their source registry, recommended Nice classes and the estimated official fee.

The score is an estimate based on public registry data, not legal advice.

Public registry data from USPTO, EUIPO, UKIPO and more, with the source on every result.

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