Trademark registration prepared for you and filed in your name
Short answer
Trademark registration means filing an application with a national or regional office, which examines it and, if nobody successfully opposes, registers the mark for 10 years. Trademarking checks conflicts first, prepares the application and you file it in your own name.
- Protection lasts 10 years at the USPTO, EUIPO, UK IPO and most offices, renewable indefinitely.
- Official fees are paid by you directly to the office, per class at most offices.
- Where an office requires local representation, the filing goes through a partner attorney.
What a registration actually gives you
A registered trademark is an exclusive right to use a sign for the goods and services listed in the registration, in the territory of the office that granted it. It lets you stop confusingly similar marks, use the registered symbol, record the mark with customs and enroll in marketplace programs that ask for a registration or a pending application.
The right is territorial. A US registration does nothing in Germany, and an EU trade mark covers all member states but not the United Kingdom. Pick offices by where you sell today and where you will sell within the next few years; our country guides explain each office.
How Trademarking prepares your application
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Step 1
Search before you spend
We compare your name with marks in the public registries of the offices you pick and show a registration likelihood, the closest conflicts and their status.
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Step 2
Choose the classes
We map what you sell to Nice classes and suggest wording from the office lists, which avoids surcharges at offices such as the USPTO. The class guide explains every class.
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Step 3
Prepare the filing
Applicant details, mark type, specimen guidance and the goods and services text are assembled into a filing pack for the office you chose.
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Step 4
File in your name
You file and pay the official fee directly to the office. When the office requires a local representative, a partner attorney files for you.
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Step 5
Track to registration
Deadlines, office actions, publication and the opposition window appear in your portfolio with reminders at 90, 30 and 7 days.
Typical timelines by office in 2026
Timelines below are typical figures for an application without objections or opposition, based on what the offices publish. A refusal or an opposition adds months.
| Office | Opposition window | Typical time to registration |
|---|---|---|
| USPTO (United States) | 30 days after publication, extendable | about 12 to 18 months |
| EUIPO (European Union) | 3 months after publication | about 4 to 6 months |
| UK IPO (United Kingdom) | 2 months, extendable to 3 | about 4 months |
| CIPO (Canada) | 2 months after advertisement | often 18 months or more |
| IP Australia | 2 months after acceptance is advertised | about 7 to 9 months |
What registration costs
Two separate amounts apply. The official office fee goes from you to the office (for example 350 USD per class at the USPTO, 850 EUR for one class at the EUIPO, 170 GBP for one class in the UK, as of 2026). Your Trademarking plan covers search, preparation, monitoring and portfolio tools.
The trademark registration cost guide lists every office we cover with its source.
Frequently asked questions
- Do I need a lawyer to register a trademark?
- Not always. Many offices accept filings from the owner directly. The USPTO requires a US-licensed attorney for applicants domiciled outside the United States, and the EUIPO requires an EEA representative for applicants outside the EEA. Trademarking routes those cases to a partner attorney.
- Who owns the trademark when Trademarking prepares it?
- You do. The application is filed in your name or your company name and the registration belongs to you.
- Can I register a name I am not using yet?
- In the US you can file on an intent-to-use basis and prove use before registration. The EUIPO, UK IPO and most other offices do not require use at filing, although non-use for five years after registration makes a mark vulnerable.
- Is the registration likelihood a guarantee?
- No. It is an estimate based on public registry data and similarity scoring. The examiner and third parties decide the outcome, and the score is not legal advice.
Keep reading
General information as of 2026, not legal advice. Trademarking is not a law firm. Official fees are set by each office and paid to the office directly.