Trademark software for every team that owns a name
Founders, legal teams, agencies, law firms, online sellers and global startups use Trademarking for the same job: know if a name can be registered, file it correctly and keep it protected.
Founders naming a new product
Know whether a name can be registered before you pay for the domain, the logo and the packaging.
The problem
A founder usually falls in love with a name long before anyone checks the registries. The domain is bought, a designer is briefed, the first ads go live, and only then does a letter arrive from the owner of a similar mark in the same class. Renaming at that point means new packaging, a new domain, lost reviews and a story to explain to early customers.
A plain search on the office website does not answer the real question either. It finds identical names, but most refusals and oppositions come from marks that sound alike, look alike or cover related goods in a neighbouring class.
How Trademarking solves it
Trademarking runs the name against the registries of the offices where you sell and returns a registration likelihood, the closest existing marks with their source registry and record number, and the Nice classes your product belongs in. The score weighs phonetic and visual similarity, class overlap and the status of each conflicting record, so a dead mark in an unrelated class does not scare you away from a good name.
When the name is clear, the Founder plan prepares one filing per month in your own name, with the goods and services wording the office accepts, and then watches up to 3 marks for new conflicting filings. Read the step by step guide on how to trademark a name for the full path.
Northwell Labs
- Office
- USPTO
- Likelihood
- 82%
- Closest mark
- Similarity 41%
- Official fee
- 350 USD per class
Example scenario
Maya is launching a skincare line called Lumora in the United States. She checks Lumora in class 3 and sees a moderate likelihood, because a registered mark Lumara covers cosmetics. She compares two alternatives in the same session, picks the one with a high likelihood, prepares the USPTO application in her own name and turns on monitoring before the first batch ships.
Typical plan Founder
In-house legal and brand teams
One portfolio for every mark the company owns, with renewals and opposition deadlines that cannot slip.
The problem
In a growing company the trademark portfolio lives in spreadsheets, old emails from outside counsel and the memory of one person in legal. Marks are registered in several countries at different dates, product teams launch sub-brands without asking, and nobody sees a conflicting application until the opposition window has already closed.
A missed renewal or a lost opposition is expensive in a way that is easy to explain to the board and hard to fix: the company keeps using a name it no longer fully controls.
How Trademarking solves it
The Business plan brings every mark into one portfolio with its owner, classes, documents and status, and builds a renewal calendar from the registration dates. Up to 25 marks are monitored daily, and each alert shows the similarity percent, the country, the class and a link to the official record. Read more about trademark monitoring and trademark renewal.
When a conflicting mark is published, the opposition workflow calculates the deadline for that office, lists the evidence you need and prepares a draft notice of opposition for you or for your outside counsel. Five team seats with roles mean brand and legal work in the same place.
Brightfold
- Offices
- EUIPO, UKIPO
- Likelihood
- 64%
- Conflicts
- 2 in class 3
- Owner
- Legal team
- Marketing request logged in the portfolio
- Decision recorded with the source records
Example scenario
The legal team of a beverage company owns 14 marks in the US, the EU and the UK. After import, the calendar shows two renewals in the next six months. Three weeks later an alert flags a similar mark filed in Germany in class 32 at 88 percent similarity. The team opens the opposition workflow, sees the deadline counted for the office and sends the prepared draft to its attorney the same day.
Typical plan Business
Brand and design agencies
Screen every candidate name before it reaches the client presentation.
The problem
Naming projects end with a shortlist, and the shortlist is where agencies lose credibility. A client falls for one name in the presentation, its lawyer finds a conflict a week later, and the agency has to restart the work it already billed for.
Running full clearance through a law firm for every candidate is too slow and too costly at the shortlist stage, so most agencies present names that nobody has checked against the registries.
How Trademarking solves it
With Trademarking the strategist checks each candidate in the client territories and classes as part of the creative process. The likelihood score and the closest conflicts sort the shortlist in minutes, and a clearance search on the finalists goes deeper before the presentation.
On the Agency plan every client gets its own workspace, and reports carry the agency logo and colours instead of ours. The client receives a clear page with the candidates, the risks and the sources, and the agency can keep watching the chosen name after launch as an ongoing service.
Five candidates, one client
- Corvana, likelihood 81%
- Lumeway, likelihood 74%
- Tidecraft, likelihood 58%
- Orbisle, likelihood 33%
- White label report sent to the client
Example scenario
A branding studio has eight candidate names for a fintech client that sells in the EU and the UK. Three candidates fall below a moderate likelihood because of financial service marks in class 36. The studio presents the remaining five with a white label report, and after the client chooses, it prepares the EUIPO and UKIPO filings for the client to sign.
Typical plan Agency
Law firms and IP practices
Run searches, watches and client reports under your own brand, and connect your systems through the API.
The problem
Small and mid-size IP practices compete with large firms that have dedicated watch services and in-house tools. Commercial watch services are priced per mark per year, which makes monitoring a full client portfolio hard to offer at a price clients accept.
Associates spend hours on first-pass searches and on copying registry data into reports that look different every time.
How Trademarking solves it
The Agency plan covers 250 monitored marks across client workspaces, 1,500 searches and 25 filing preparations per month. Reports are white label, so the firm sends them under its own name with its own logo. The attorney keeps the legal judgement; Trademarking does the registry work and shows the source of every record.
The trademark search API with 10,000 calls per month lets the firm pull searches, scores, watch alerts and portfolio data into its docketing or practice management system. Unlimited seats, SSO and an audit log fit how a firm controls access to client files. See trademark management software for the portfolio side.
Client portfolio overview
- Watched marks
- 184
- Renewals in 90 days
- 7
- Open watch alerts
- 3
- Oppositions running
- 1
- Separate workspace per client
- Daily digest of new similar filings
Example scenario
A four-attorney IP practice moves its watch clients onto the Agency plan. Each morning the docketing system pulls new alerts through the API, and an associate reviews the ones above 70 percent similarity. Monthly client reports go out with the firm logo, and the firm offers monitoring to clients it previously could not serve at a reasonable price.
Typical plan Agency
E-commerce sellers expanding to new marketplaces
Protect the brand before you list in a new country, and catch copycat filings early.
The problem
Marketplace brand programmes generally ask for a registered or pending trademark in the country of the store. A seller who does well in the US and opens a European or British store often finds that the brand is not protected there, or that someone has already filed a similar mark in the same class.
Copycat filings are a known risk for successful sellers: a third party registers the brand in a market the seller has not entered yet and then uses it against the original listings.
How Trademarking solves it
Trademarking checks the brand in each new marketplace country and shows which classes the products fall into. The filing preparation produces the application for the European Union or the United Kingdom with the goods wording each office accepts, and monitoring watches for similar marks filed by others.
The guide on how to trademark a business name explains the difference between a word mark and a logo, which matters when the marketplace asks which mark you own.
Fernhollow
- Office
- USPTO
- Registration
- Word mark
- Watch
- On, 1 alert
- Marketplace
- Brand program ready
Example scenario
A seller of kitchen tools with a registered US mark plans stores in Germany and the UK. The check in class 8 and class 21 shows a high likelihood in both offices. The seller prepares the EUIPO and UKIPO applications on the Business plan, files them, and sets up monitoring for the brand in all three markets before the first European listing goes live.
Typical plan Business
Startups going global with the Madrid system
Extend one home registration to many countries and see what each office will cost.
The problem
A startup with traction abroad needs protection in several countries at once, but filing a separate national application in each office multiplies the paperwork, the fees and the deadlines to track.
The Madrid system allows one international application based on a home mark, yet founders rarely know which countries to designate, what each office charges or where a local representative is required for responses.
How Trademarking solves it
Trademarking checks the name in every country you plan to designate, so you see the likely objections before you pay the fees. The filing preparation builds the international application through Madrid with the designations, the classes and the estimated official fee per office, and marks the offices where a partner attorney is required for later steps.
After registration, monitoring and the renewal calendar cover every designated country from one portfolio. Read the office guides for the United States and the European Union for timelines and opposition windows.
International application, Madrid
PreparedBase mark EUIPO, classes 9 and 42. Example data.
| Designation | Likelihood | Representative |
|---|---|---|
| United States | 84% | Needed for responses |
| United Kingdom | 81% | Not needed |
| Canada | 46% | Needed for responses |
| Australia | 79% | Not needed |
Example scenario
A SaaS startup with a registered EU mark plans to sell in the United States, the United Kingdom, Canada and Australia. The check shows a high likelihood everywhere except Canada, where a similar mark exists in class 42. The team narrows the goods wording for Canada, prepares one Madrid application with four designations and adds all of them to monitoring.
Typical plan Business
Check your trademark now
Type the name, pick where you sell and what you sell. You get a registration likelihood, the closest conflicts with their source registry, recommended Nice classes and the estimated official fee.
The score is an estimate based on public registry data, not legal advice.