Class 35 trademark for advertising, business and retail
Short answer
Class 35 covers advertising, marketing, business management and administration, office functions, recruitment and retail and online store services for goods of others. You file in class 35 when you sell these services under your brand; most offices charge an official fee per class.
Typical services in class 35
- advertising
- marketing
- online retail store
- business consulting
- recruiting
Official class heading, Nice Classification 12th edition
Advertising; business management, organization and administration; office functions.
Often filed in class 35 by mistake
Filing in the wrong class leaves your real products unprotected and still costs the class fee. These belong elsewhere.
Typical conflicts for class 35 marks
Class 35 is filed by almost every type of business, so conflicts are frequent. Retail services for a type of goods are often treated as related to those goods.
An office compares your mark with earlier marks for identical and related goods or services, not only within the same class. Run a trademark availability search to see the closest marks in class 35 and its neighbours, or order a clearance search before a launch.
Classes related to class 35
Frequently asked questions
- What does class 35 cover?
- Class 35 covers advertising, marketing, business management and administration, office functions, recruitment and retail and online store services for goods of others.
- Which classes are related to class 35?
- Offices often treat class 42 (technology and SaaS), class 41 (education and entertainment) and class 9 (software and electronics) as related. Class 35 is filed by almost every type of business, so conflicts are frequent. Retail services for a type of goods are often treated as related to those goods.
- How much does it cost to add class 35 to an application?
- As of 2026 the USPTO charges 350 USD per class, the EUIPO includes the first class in its 850 EUR basic fee and charges 50 EUR for a second class and 150 EUR for each further class, and the UK IPO charges 50 GBP for each class after the first. Fees are paid to the office.
- What does not belong in class 35?
- For software as a service, use class 42. For financial services, use class 36. For training and education, use class 41.
General information based on the Nice Classification, 12th edition, as of 2026. Offices decide the class of each item; this is not legal advice.