Trademark for Amazon sellers who want Brand Registry
Short answer
A trademark for Amazon sellers is a registered mark or pending application from an eligible office, which Amazon Brand Registry asks for. Trademarking checks the brand, prepares the filing in your name and watches for copycats.
- Amazon Brand Registry accepts a registered mark or a pending application from eligible offices.
- The mark should match the brand name on your products and packaging.
- Founder plan includes searches, 1 filing preparation per period and 3 watched marks.
Why sellers trademark the brand
Marketplaces rely on trademarks to decide who controls a brand page. Without a mark, another seller can register a similar brand and claim your listings. Our guide to Amazon Brand Registry and trademarks explains which applications are accepted.
A seller workflow from search to Brand Registry
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Step 1
Check the brand
Run an availability search in the markets where you sell.
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Step 2
Choose classes
Pick the Nice classes for your products with the class guide.
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Step 3
File in your name
File the prepared application and pay the official fee directly to the office.
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Step 4
Enroll with the pending application
Use the serial or application number to start Brand Registry enrollment.
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Step 5
Watch for copycats
Monitoring alerts you to similar filings in your classes.
Which plan fits a seller
A single brand fits the Founder plan. Sellers with several brands or private label lines move to Business for 25 watched marks and a portfolio. Compare the options on the pricing page.
Frequently asked questions
- Do I need a registered mark for Brand Registry?
- Amazon accepts a pending application from eligible offices in many cases. Check the current Brand Registry requirements on their site before you file.
- Should I file a word mark or a logo?
- A word mark protects the name in any style and is usually the first filing for sellers.
- Can I file outside the US?
- Yes. You can file with the office of each marketplace region, such as the EUIPO or UK IPO.
- Does Trademarking watch marketplace listings?
- No. Monitoring covers trademark registries, not marketplace listings or domains.
Keep reading
General information as of 2026, not legal advice. Trademarking is not a law firm. Official fees are set by each office and paid to the office directly.